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Home Staging

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Staging Presentation – D A I L Y V A R I E T Y
Seller’s Market Plays Dress Up
By Allison Robbins
They call it everything from “home staging” to “home fluffing” to “property enhancement” – sellers that go the extra mile before putting their homes on the market tend to sell the property faster and for more.

The home staging industry has been growing right along with the blazing-hot real estate market in recent years. Bringing new meaning to the phrase “home theater”, staging can improve reality, creating anything from a vision of sophisticated splendor to one of settled domestic perfection.

Property enhancement started with model homes – brand new residences decorated much like movie sets. “You walked in and fell in love, so people started doing it with homes.”

“Most buyers need help visualizing the finished product,” says Stan Richman, manager of Coldwell Banker’s Beverly Hills office – particularly with vacant homes. For occupied homes, furnishings should emphasize the beauty of the home, the view, and reflect architecture.

Speed can be critical: some homes must be staged in less than 48 hours.